Juergen Boenisch – President

Mr. Boenisch was named President of WE-EF LIGHTING USA in March 2015, after serving as a Corporate Consultant for WE-EF. Before joining the company, Mr. Boenisch has over 18 years of international executive and consulting experience in Supply Chain Management, Strategic & Global Sourcing, Operations Management, and Business Development. Mr. Boenisch holds a Ph.D. in Physics from the University of London, King’s College in London, England and earned his Masters in Electrical Engineering from University of Bremen in Germany.

Kevin Rose – Vice President of Sales & Marketing

Mr. Rose was named Vice President of Sales & Marketing in November 2017 after four successful years working as the Western Regional Sales Manager for WE-EF USA.  Before moving to the States, Mr. Rose served as the Marketing Manager for WE-EF Australia for 7 years. Prior to WE-EF, Mr. Rose had over a decade of sales and marketing experience working for Philip Morris International in Australia, Switzerland and Singapore. Mr. Rose earned his M.B.A. from Monash University in Australia and holds a Bachelor’s degree Business Economics from The University of Western Australia and a Diploma in Lighting from the Royal Melbourne Institute of Technology.

Chuck Cain – Chief Engineer

Mr. Cain has worked at WE-EF LIGHTING USA for over 16 years, serving as Operations Manager and Chief Engineer since Oct 2000.  Mr. Cain has been in the lighting industry for over 30 years in various manufacturing roles.  He enjoys spending time with his family and volunteering.

Mike Fisher – Purchasing Agent

Mr. Fisher stated at WE-EF LIGHTING USA in January 2016 as Purchasing Agent. Before joining the company, Mr. Fisher worked at Metso as a Buyer and SAP Site Coordinator.

Lori Fritz – Inside Sales Manager

Ms. Fritz has been with WE-EF LIGHTING USA for over 15 years, serving as Inside Sales Manager and Office Manager.  Prior to joining WE-EF, Ms. Fritz worked in the Pittsburgh market as a Lighting Sales Representative.  Her passions include interior design, antiquing, gardening, and volunteering.

Justin Kasunich – Inside Sales Coordinator

Mr. Kasunich joined WE-EF LIGHTING USA in May 2016 as Inside Sales Coordinator. Previously, Mr. Kasunich worked as an Inside Sales Representative for Curtis-Wright Corporation in Pennsylvania. Mr. Kasunich holds Bachelor’s Degree in Finance from Penn State University.

Sean McMahon – Production Lead Hand

Mr. McMahon has been with WE-EF LIGHTING USA since 2007, now serving as the Production Lead Hand.  Mr. McMahon’s duties include reorganizing the warehouse, optimizing work stations, and improving processes to reduce lead-time, improve quality, and increase efficiency, based on Lean Manufacturing.

Ashley Rothey – Marketing Coordinator

Ms. Rothey joined WE-EF LIGHTING USA in January 2017.  Before moving into the lighting industry, Ms. Rothey held various marketing positions in the medical device industry. Ms. Rothey earned her M.B.A. from Indiana University of Pennsylvania, and hold a Bachelor’s Degree in Mass Media Communications from Marietta College in Ohio.  In her free time, Ms. Rothey enjoys singing and exploring new cities.

J. Carlos Ruiz – Regional Sales Manager, Southeast

Mr. Ruiz joined WE-EF LIGHTING USA in August 2017. With over 15 years of professional experience in architectural, commercial, and industrial lighting, Carlos brings a successful background in sales and new business development to WE-EF USA.  Previously employed by Philips Electronics North America and Holophane, Carlos applies industry knowledge and innate passion to the Southeast Region.  Fully bilingual in English and Spanish, Carlos enjoys spending his free time with his family or bicycling.

Ben Smith – Engineer

Mr. Smith joined WE-EF LIGHTING USA in January 2016 as a Mechanical Engineer. He has previous experience from Tucker Auto-Mation in Pennsylvania where he designed and facilitated the manufacture of automatic door products. Mr. Smith holds a Bachelor’s degree in Mechanical Engineering from Robert Morris University in Pennsylvania.