Kevin Rose promoted to Vice President of Sales & Marketing for WE-EF LIGHTING USA

Kevin Rose promoted to Vice President of Sales & Marketing for WE-EF LIGHTING USA

Warrendale, PA – November 17, 2017 – WE-EF LIGHTING USA, a leading international manufacturer of Performance Exterior Lighting based in Warrendale, PA, announces the promotion of Kevin Rose to the position of Vice President of Sales & Marketing.  WE-EF is enthusiastic about Kevin’s advancement within the company as he has demonstrated success over the past four years as Western Regional Sales Manager.


Kevin’s new responsibilities include leading WE-EF’s Regional Sales Managers, defining and executing sales strategies, and aligning marketing activities with product developments and launches in North America. “Kevin has proven himself as a leader within the WE-EF organization with his vast knowledge of our products and the lighting industry as a whole,” says Juergen Boenisch, President/CEO for WE-EF LIGHTING USA.

Based in Boulder, CO, Kevin began his career with WE-EF in 2006 as the Marketing Manager for WE-EF Australia.  After moving to the States with his family, he naturally transitioned into the position of the Western Regional Sales Manager.

Mr. Boenisch continues, “I am confident that Kevin will provide effective leadership and strategic directions to sales & marketing activities that will support the continuous business growth of WE-EF USA.”

Kevin Rose
Vice President of Sales & Marketing
Tel + 1 724 719 8890

Learn more about WE-EF by visiting

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